Good questions deserve good answers.

West Hatten Creative bills hourly for all services — no fixed project fees, no retainer requirements. This means you only pay for the time your project actually needs. No padding, no surprises. It also makes ongoing support straightforward: engage as work comes in and pause when things slow down. Most clients find it to be the most equitable arrangement they've had with a designer.

Fill out the project discussion form at westhatten.com/discuss-your-project. From there, Taylor will follow up to schedule a virtual conversation about your project, goals, and timeline. No commitment required to have that first conversation.

Yes. West Hatten Creative is fully remote and works with clients across the U.S. and globally. All collaboration happens digitally — meetings are virtual, files are shared online, and location has never been a barrier to a good working relationship.

A logo is a single visual asset. A brand is the full system — the logo, color palette, typography, visual guidelines, and the strategic thinking behind all of it. West Hatten Creative's brand development process covers all of it: discovery, moodboard, brand pillars, logo concepting, refinement, and final delivery of a complete brand guide. The result is a cohesive identity your whole business can work from consistently, not just a file to drop on a business card.

No. A logo designed without understanding the business, its audience, and its direction is just a graphic — not a brand asset. Every logo designed at West Hatten Creative comes out of a process that makes sure the final mark is strategic, appropriate, and built to last. If you're looking for a quick logo with no context, this isn't the right fit. If you want something that actually works for your business, let's talk.

A well-developed brand acts like an insurance policy for a new business. When you launch with a cohesive, intentional visual identity, you signal credibility and trustworthiness from day one, which directly impacts whether potential customers, clients, or patients take you seriously.

Businesses that launch with inconsistent or DIY branding often spend more fixing it later than they would have investing in it upfront. The early days are when first impressions are being formed. It's the right time to get it right.

This is one of the most important questions a new business owner can ask right now. The short answer is: probably not safely. AI-generated images currently lack the human authorship required for copyright protection under U.S. law, which means you may not legally own an AI-generated logo. Without copyright, trademarking becomes extremely difficult, leaving your brand identity unprotected. AI logos are also often not truly unique, raising the risk of unintentional similarity to existing marks. A professionally designed logo is a legally ownable business asset. An AI logo may not be. It's worth understanding the difference before you build a brand on something you don't actually own.

West Hatten Creative builds primarily on Squarespace. It's a platform that strikes the right balance between design flexibility and client manageability, meaning you can actually go in and update your own content without things breaking. For most small business websites, it's the right tool for the job.

Yes. SEO setup is part of every website project, including page titles, meta descriptions, and site structure. West Hatten Creative also offers AEO and GEO strategy services that go a step further, helping businesses show up in AI-driven search tools like ChatGPT and Google's AI Overview.

Yes. Ongoing support is one of the most valuable ways to work together. Many businesses have ongoing design needs: marketing materials, social media graphics, website updates, seasonal campaigns. But not enough volume to justify a full-time designer or a costly agency retainer. West Hatten Creative provides flexible hourly support that scales with your needs. You pay for what you need, when you need it, and pause when things slow down.

Any business that needs to consistently show up with on-brand, professional-looking materials, but doesn't have a design team in-house. This includes businesses running seasonal promotions, companies that regularly need print or digital collateral, and growing brands that want to maintain consistency across all of their touchpoints without the overhead of a retainer or a full-time hire.